For this project I was the sole UX/UI designer, but had a lot of help from my UX Certification class peers when it came to reviewing everything.

When doing research on FLWR shop's competitors, their websites felt overly complex. I tend to get decision paralysis when presented with a lot of options, so I wanted to ensure that FLWR shop's order and delivery process was simple and clear - making everything a lot easier for users.

Throughout the project I conducted user research and testing. I also created personas, user journey maps, paper wireframes, site maps, lo-fi wireframes, high-fi wireframes, and mockups.

A flower delivery website that is beautifully clear cut and straightforward, simplifying the user experience.